Cliff Feigenbaum just pointed me toward a corporate consulting business has been up and running since 2004 in the UK: The Sound Agency will help any corporation or small business to tune into the sonic messages that their brand and daily operations are engaged in, and to fine-tune their sonic image. They’ve got some top-flight sound artists working with them, too: ambient/electronic wiz David Toop and Harmonic Choir founder David Hykes for starters, along with sound healing expert Joshua Leeds, and, perhaps for more of an edge, Barry Adamson, late of Magazine and Nick Cave and the Bad Seeds. Their work ranges from assessing the company’s phone, office, and advertising sound choices, to creating a “sonic logo.” One of their featured products is generative soundscapes for use in offices and phone lines; these sound loops are layered with several tracks that create never-repeating mood music tuned to the place they are being used, or to “brand voice” of the company. Founder Julian Treasure, himself a drummer in several post-punk bands in the 70s and 80s, wrote the book Sound Business in 2007.
Aug 16 2009